FOR IMMEDIATE RELEASE
HALOVINO® LAUNCHES SUSTAINABILITY INITIATIVE AT 2019 FOOD NETWORK & COOKING CHANNEL SOUTH BEACH WINE & FOOD FESTIVAL
MIAMI, FL. (February 14, 2019)—HaloVino® is honored to support the 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®), February 20-24, in Miami Beach, Florida. HaloVino®’s shatterproof, stemless wine glasses will be used for wine and cocktails at SOBEWFF®’s Marriott Bonvoy™ North Venue, February 20-23rd.
The objective of HaloVino®’s sustainability initiative is to reduce landfill waste. SOBEWFF® is one of the country’s premier food & wine festivals, welcoming over 60,000 guests last year. To date, the Festival has raised more than $28 million in support of its mission to EAT, DRINK, EDUCATE with the Chaplin School of Hospitality & Tourism Management at Florida International University.
HaloVino®’s shatterproof glasses are both dishwasher-safe and recyclable. Invented by former sommelier, Jessica Bell, HaloVino®’s shape is designed for optimal wine appreciation while its portable and dishwasher-safe construction promotes ease of transport and reuse.
HaloVino® will use signage and volunteers to encourage SOBEWFF® guests to reuse their HaloVino® each night with a challenge called “Live it Up with One Cup™”. Bell also formed a partnership with KW Plastics out of Troy, Alabama. When SOBEWFF® guests drop their HaloVino® in one of their recycle bins, HaloVino® will ensure the waste is transported to KW Plastics for reprocessing into new products.
“Sustainability is something that is at the forefront of everyone’s mind, and I’m thrilled that HaloVino® can be a part of the solution,” commented Bell. “Our durable construction and relatively low price-point make HaloVino® ideal for reuse at large-scale events, both at the event and at home.”
“I also refused to believe there was no way to recycle all that waste,” Bell added. “I endeavored to use contacts and creativity over complexity and cost to close the loop and, in essence, find a new life for any HaloVino® cups not reused and taken home.” Bell continued, “It could cost as little as pennies per cup for festivals to go landfill-free on their drinkware in the near future.”
“SOBEWFF® has been so innovative, sustainable-minded and forward-thinking for allowing HaloVino® to launch this small sustainability pilot with the hopes that we’ll be better informed on how to reduce landfill waste at outdoor events in the future.”
For further information contact, Jessica Bell at (312)972-9463.
Four years ago, Jessica Bell, sommelier and owner of HaloVino®, invented HaloVino® so she and her friends would be able to enjoy a great glass of wine, even when glass was not an option. HaloVino values taste, sustainability and affordability over tradition. That's why HaloVino's shatterproof wine glasses are recyclable, dishwasher-safe and stackable so your wine glasses can go where you go. HaloVino’s patented 2-part design makes wine taste better while reducing spills and splatters. HaloVino will continue releasing new products that create a world where living life to the fullest doesn't come at a damaging cost to our planet or wallets. Their next offering is a water-resistant, dishwasher-safe tote that facilitates portability and reuse of HaloVino® wine glasses. HaloVino is now available at major venues like American Airlines Arena in Miami, Fiserv Forum in Milwaukee, and at retailers nationwide. HaloVino® is Made in the USA, Woman-Owned and BPA Free. For more information, please visit HaloVino.com.
About KW Plastics
KW Plastics is the international leader in polypropylene and polyethylene recycling. Headquartered in Troy, Alabama, KW Plastics processes over 500 million pounds annually. For more information about KW Plastics, please see this video and visit KWPlastics.com.