Cellar Door Sales are often the lifeblood of a winery. And, yet, little research exists on how to increase Cellar Door Sales. What gives?
We got curious. We dug through articles and studies, and found some really interesting data... For instance, did you know that MORE descriptive tasting notes in a tasting room actually led to LOWER tasting room sales? True fact. We were equally shocked!
Our research suggested the following can increase cellar door sales...
- High Customer Satisfaction
- Immersive Tasting Room Experience
- Increased Wine Club Sales
Unfortunately, these are outcomes, not strategies. What’s more, they are vague, and quite frankly, obvious. So, we dug deeper.
You already know that strategies designed to create a pleasing, professional and welcoming tasting room and staff are fundamental to achieving these outcomes, but what does a winery do in the new era of COVID, where guests and staff naturally crave less contact, but not less information, attention nor feeling valued?
Based on our research and industry insight, we suggest wineries satisfy, immerse and sell AT the time & place of tasting, EVEN in the absence of staff contact. After all, common sense suggests guests are more likely to complete a purchase when they feel most emotionally connected to wine and/or a winery. A simple plan for increasing cellar door wine sales would be:
Immerse guests in the wine or a winery’s story by connecting them to visuals & videos
Connect guests to online Wine Club enrollment
Incentivize guests to enroll in Wine Club membership with FREE low-cost, high-value gifts.
Thank guests with custom-logoed mementos of their time at the winery.
All of these strategies can be achieved by placing and/or gifting small winery-branded items with QR codes at tasting tables and bars where guests can use their mobile phones to learn, connect, and/or be rewarded & thanked for their support.
We scoured the market for low-cost, wine-relevant, custom-logo’d, & QR-coded solutions… It wasn’t easy, but we identified FOUR! The table below sorts these solutions based on price, and is followed by a more detailed overview of each option.
This strategy is far less complicated to implement in your tasting room than most believe. Click here for our team to send you a step-by-step guide on how to implement a QR coded strategy in minutes.
These shatterproof 12 oz wine glasses are designed to make wine taste and smell great, even when glass is not ideal. With state of the art customization technology, HaloVino can not only print your logo BUT ALSO your own unique, dynamic QR code so your guests can learn about the wine they are drinking as they drink it, sign up for your wine club when they fall in love with a wine, or even order more of that amazing wine on the spot! They are also the least expensive of the 4 options, are lightweight & stackable, making them both great sales incentive for wine club enrollment and thank you gifts at tastings and in wine club shippers. Your first case of 144 dishwasher safe HaloVinos is usually FREE ($150) and are also available without QR codes. Our team can send you a digital mock up for free! Contact us if you want a step by step guide on using QR codes or learning more about your ordering.
This thoughtful touch is a classy, and yet affordable way to connect & immerse your guests in your story, all while making them feel valued and seen. This solution doesn’t incentivize nor give your brand extended exposure because they single-use, but they slip easily into wine shippers, and look great alongside a tasting flight. Thank you notes do not come with QR codes automatically, so feel free to reach out to our team who can guide you step-by-step to easily and quickly integrate QR codes into your next thank you note. We designed the pictured thank you note to the right and will happily send you a FREE customizable design you can upload to different printing services or even print yourself. Email us for more information!
Coasters go together with bars and drinks like wine & cheese. They look great on a bar or table and are a great way to connect with your guests in an organic way. Even better, coasters can be reused and taken for extended branding & PR exposure for your winery. Like the thank you notes, they do not come with QR codes, but we are standing by to send you steps to DIY. And, as above, feel free to ask us for this design so you can quickly customize it and upload to a printing service like this one.
These are relatively expensive as a give away for all guests. Rather, the canvas wine bags would be a good solution for INCENTIVIZING and THANKING guests AFTER a purchase or wine club enrollment. When a QR code is added, a winery could use it with a “BUY by the BOTTLE” program where the guest buys the bottle for an outdoor patio and/or a “PICNIC PACKAGE”. The QR Coded Canvas Bag acts as the wrapping for a purchase whether at the bar or in a wine shipper, and can CONNECT & IMMERSE the guest to the wine’s story and/or to purchase more.
Want to Learn More? Below are some links for continued reading.